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Trivia Nights: How to Get the Most Bang for Your Buck

Live events have always been staples of bars and restaurants hoping to draw in decent crowds on typically slower weeknights. Live music and comedy events sometimes fit into a bar’s niche and can [...]

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Top 5 Ways to Make Your Signage More Effective

Reaching your customer base with printed marketing collateral can prove costly and frustrating. When your signage in your bar or restaurant has to constantly be updated to reflect your current [...]

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Providing a Unique Restaurant Experience on Valentine’s Day

It’s no secret that many lovebirds feel the pressure to prove their devotion on Valentine’s Day. It’s one of the highest spending days of the year – in 2014 consumers spent over 13 billion [...]

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5 Ways to Keep Your Bar Business Booming After Football Season

To a bar manager who has carefully amassed a loyal following of football fans that regularly keep business thriving throughout the season, the bleakest day of the year is the day after the Super [...]

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How to Get on Your Community “Best Bar” Lists

Building a following in your community is sometimes an arduous process, but one that pays off immeasurably. You’re only as good as your reputation, the old adage goes, and effective bar managers [...]

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Holiday Bar Promotions That Work

The holidays have arrived, and as snow falls and holiday merchandising cranks into overdrive, you should take advantage of the season. When executed deftly a holiday promotion is a terrific way [...]

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How Football Can Boost Your Bar’s Bottom Line

For owners of a sports bar with a lively demographic and communal feel, one of the most profitable seasons is getting underway – football season. If you play your cards right and implement [...]

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The Coffee Cocktail: How to Incorporate Caffeine into Your Drink List

The line between bartender and barista is becoming thinner and thinner as the 18-39 demographic has fully embraced combining caffeine and alcohol in the modern bar scene. While this takes a bit [...]

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Keep More Customers with Keepsakes

Finding ways to excite repeat or regular customers to attend special events and promotions can prove challenging, even for veteran restaurateurs. Promotions and deals tend to entice new customers [...]

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How to Handle a Hotshot Celebrity Appearance at Your Bar

It’s not exactly an industry secret that properly handled bar promotions featuring a local or national celebrity appearance are incredibly lucrative. Simply put, typical patrons will show up if [...]