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How to Handle a Hotshot Celebrity Appearance at Your Bar

It’s not exactly an industry secret that properly handled bar promotions featuring a local or national celebrity appearance are incredibly lucrative. Simply put, typical patrons will show up if [...]

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Save Big and Entice Customers with Guerrilla Marketing

It’s an open industry secret that marketing costs continue to rise as traditional mediums of advertising (billboards, radio ads, commercials, et cetera) are less reliable as tangible sources of [...]

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Simple Theme Nights to Boost Sales

Keeping your bar booming with business entails livening up the status quo. Beyond offering specials and playing the big game, hosting theme nights is a terrific way to draw new crowds and see [...]

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Get The Buzz On Nightclub And Bar 2015

The taxing preparation and long hours invested by thousands of exhibitors from the bar and restaurant industry came to fruition last week at Nightclub and Bar 2015, where new products were [...]

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Why Investing in an App is a No-Brainer

Being equipped for business in the modern era doesn’t simply mean stocking your restaurant or bar, hiring great staff, and opening your doors – this is the 21st century. In the ever-evolving [...]

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Spring Into Action With This Season’s Restaurant Marketing Strategy!

Spring is here, and with it an opportunity to revamp your restaurant marketing strategy and attract new customers while ensuring loyal ones keep coming back. The spring season can be more [...]

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Why Your Bar Needs Games

You’ve got the best bartenders in town. Your food is great. Your drinks are out of this world. So what else do you need to turn your pub into the hottest neighborhood spot? Your pub needs to [...]

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Restaurant: Profitability: Easy Tips To A Better Bottom Line

No matter how well your bar or restaurant is doing, you can always do better. Trimming costs and increasing revenue are two ways to make your business more profitable—of course, if those actions [...]

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Offering Online Ordering Can Drive New Business

Launching an online food ordering service is an excellent convenience your business could offer to draw in new customers looking for a great meal on the go. Offering quality takeout meals is one [...]

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Easy Ways to Build Your Email List

Many experts feel that marketing your business services via email is as valuable as using social media, if not more so. But having a few subscribers to your email list isn’t enough. The number of [...]