How 20 Minutes a Day on Social Media Can Increase Foot Traffic
Social media can be overwhelming, and it’s easy to feel like you just don’t have the time for it. But in today’s business climate, you can’t ignore the need for a social media presence. Customers expect their favorite bars and restaurants to be active on social media, and if you aren’t, you could lose business.
However, just being on social media isn’t enough. All the likes and retweets in the world won’t do you any good if customers aren’t actually coming in to your restaurant. You need your social media to do more than just make customers aware of you—you need it to bring them into your business.
Simply put, you need your social media to be two things: quick and effective. If you want to increase foot traffic for your bar or restaurant in just 20 minutes a day, check out this easy, daily social media schedule, broken down into five minute increments.
Update daily: Five minutes
Spend some time every day updating your social media pages with your specials and upcoming events. It’s important to promote yourself on social media—otherwise, how will your customers find out about your great new deals? If you want to reach customers and make sure they come in to your restaurant, you need to make sure everyone knows what you have to offer. A reminder about your happy hour specials before the end of the workday might prompt customers to pay you a visit.
Reply to customers: Five minutes
If customers are asking you questions, don’t ignore them! It’s important to respond to customer questions and concerns daily. Whether customers want to know something simple, like when you’re open, or if they had a problem with their last meal, you need to respond quickly and politely.
Make Connections: Five minutes
If you truly want to increase your business and get more customers in your restaurant, you can’t just respond to customer questions and concerns. It’s important to reach out to your followers and other business in your community. If someone mentions something positive about your business or your community, reply to it, like it, retweet it, or just make sure to acknowledge it in some way.
Run specials: Five minutes
You don’t have to stick to promoting your specials on social media…you can also run social media specific promotions. For example, you might offer a free drink or appetizer to a customer on his/her third check in, or create a deal for first-time check ins. You can also try tweeting a special promo code to your Twitter followers or doing a giveaway for your Facebook fans.
Other things to keep in mind:
It’s important to manage your time wisely—after all, you don’t have hours to spend mindlessly scrolling through your feed and getting lost on a trail of endless replies. To truly maximize the short amount of time you have to spend on social media, make sure you update when people will be reading your updates. For example, you probably don’t want to talk about your great new specials at 3 in the morning.
But this doesn’t mean you have to be by your computer at those specific times. You can preschedule your social media updates and tweets by using a social media management service like HootSuite.
Social media doesn’t have to overwhelming. With just 20 minutes a day, you can have an effective social media presence and increase foot traffic to your bar or restaurant!