5 Must-Follow Facebook Tips
Given Facebook’s importance in social media marketing there really is no such thing as spending too much time working on your bar or restaurant’s use of the platform. Between content, style and strategy, there are plenty of tweaks you could make to your business’s Facebook page.
But since nobody wants to read “Hundreds of Facebook Tips,” we instead figured we’d pass along a few of the most important points to keep in mind.
The Rules, Know Them
You don’t serve liquor without knowing the ins and outs of your license, right? Make sure you familiarize yourself with what you can and can’t do with a Facebook business page. For example you cannot host a contest through your page without using a third-party application and there are certain pieces of information (purchasing information, for example) that cannot be included in your cover photo.
The next time you have 15 or 20 minutes free, look over Facebook’s pages terms so that all of your bases are covered.
Have a Plan
There are quite literally thousands of ways to approach the content you put on your Facebook page. No one strategy is going to work for every kind of restaurant. So as your bar or restaurant begins the process make sure you have some sort of a content calendar in place. In advance of the coming month, sit down and take a look at what you have coming up with events, promotions, specials, discounts and what have you. If you have an event coming up on the 15th of next month, you might consider planning 5-7 Facebook posts to go out prior to the 15th so that people have plenty of time to plan on attending.
Content is huge, but don’t disregard how you look to visitors of your page. Do you have the proper size image for your timeline image or cover photo? Are your images and videos organized in a user-friendly way? Make sure the page is a reflection of your business’ personality.
LunaMetrics published an Ultimate Social Media Sizing Cheat Sheet that lists the sizing for all images on Facebook (plus Twitter, Google+, LinkedIn and Pinterest). Check it out to make sure that you’re optimizing your photos for Facebook.
Get the Word Out
Now that you have this totally sweet Facebook page it’s important that you tell people all about it. For starters, make sure you claim your Facebook URL. Once your custom URL is created, make sure it is prominently featured on your website.
But don’t stop there. Make sure your Facebook address is featured on receipts, email signatures, business cards, etc. If budget allows, play around with Facebook’s paid advertising options, too.
Stick With It
In many cases a poorly run social media platform can be worse than having no online presence at all. Putting together a page and ignoring for long stretches will send a dangerous message to potential customers who may stumble upon it down the road.
Regardless of whether you meet all of your goals during the initial stages, do not abandon ship.
Facebook is still king when it comes to marketing. Make sure you treat it that way. Get your Facebook page together and the rest of your social media will slowly fall into place.