9 Ways to Stretch Your Restaurant’s Marketing Dollars
You have to promote your business, but that doesn’t mean you have to go broke doing it. There are ways you can market your business without breaking the bank. How? Read on to learn 9 ways to stretch your marketing dollars.
1. You don’t necessarily have to hire someone to do your marketing—or, if you do, save them for the big tasks. There are plenty of things you can do on your own, or you can find a current employee who’s willing to work on them.
2. Social media is extremely effective—and free! Every restaurant needs a Facebook page, and this is a great way to reach and interact with your customers. Twitter can help you build up a huge following and make everyone aware of your specials and deals. And don’t forget about FourSquare, Pinterest, and Yelp. Find out what you can use to reach your customers and make sure to take advantage of it.
3. Another free form of advertising? Word of mouth. Few things are as effective as happy customers. Encourage customers to spread the word about your bar or restaurant and use quotes from customers on your website or Facebook page.
4. Rethink your tired strategies. You don’t have to keep doing the same old thing just because you’ve been doing it forever. Maybe printing coupons in the local paper just isn’t working anymore and you’d be better off focusing on social media. Do a thorough analysis of your current marketing activities and see what you need to cut.
5. But stick with what works. Although you should think everything through, there’s no need to abandon campaigns just to try something flashy. If your current marketing is bringing in customers, consider keeping it up and adding in other, less-expensive forms of marketing.
6. Recycle! Who says you need to start from scratch every time? You can use the same images and copy in different marketing materials.
7. Charity events are a great way to draw in a crowd without spending much. The charity will do their own promotion, so you can benefit without spending much. And the community will see how much you care, which also helps business.
8. Take part in your community. Bar crawls and block parties are the kinds of things that cement you as a part of the community. Also, these events are typically advertised by community organizations, which means you’ll save money.
9. Keep your customers happy. Yes, you want to bring in new customers, but don’t forget about your current customers. Repeat business is extremely important, so market towards your current customers by offering them deals and specials.
Marketing your bar or restaurant doesn’t have to cost you an arm and a leg. By using some of these tips, you can make the most of your marketing dollars.
What other things are you doing to help cut your marketing costs?