How Your Bar Can Plan a HUGE Event for the Big Soccer Championship

 In Bar Promotion, Industry Trends Blog Archives

While you might not think of soccer as one of the most important sports in American, there’s no denying that the Big Soccer Championship is a big deal. In fact, it’s the biggest single-event sporting competition in the entire world! According to the FIFA website, “an estimated 715.1 million people watched the final match of the 2006 FIFA World Cup held in Germany and the 2010 event in South Africa was broadcast to 204 countries on 245 different channels.” Much like the Olympics, it’s a huge event that doesn’t happen every year, so you should make the most of it when it’s here. How? By planning a big event at your bar or restaurant, of course! Here are a few tips for how your business can plan a huge event for the World Cup.

Plan multiple menus.

Some restaurants go all out by offering different menus for countries playing that day. This will get customers pumped up and in the mood to enjoy themselves.

Showcase drinks.

Of course, you don’t have to go to all the trouble of planning entirely new menus. You can also simply offer deals on themed cocktails or beers from each country

Make it a brunch event.

The Soccer games don’t necessarily line up with typical bar hours in the U.S., so get creative with what you offer your customers. For earlier games, sell packages that give your guests a place to watch the game and fill up on a brunch buffet.

Offer great specials.

If you want customers to plant themselves in your bar and stay there, be sure to offer the types of great deals you would for any sporting event. Discounts on drinks and appetizers will encourage customers to make your bar their hangout.

Pair up with a local soccer league.

If you want to get the word out and attract some surefire soccer fans, team up with a local adult soccer team. If you can become their official hangout, or even just get them to mention your bar, you’ll have a few guaranteed customers.

Be sure to promote your event on social media.

Post photos of your decorations on Instagram, mention your party on your Facebook page, and use all the appropriate hashtags on Twitter.

The Soccer Championship can lead to a great event and big revenue for your bar—as long as you plan ahead! Are you planning on celebrating?

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