Going BEOND. How This Bar Owner Took Customer Experience to the Next Level

 In Marketing

Let’s be honest. Customers can watch TV at any bar or restaurant, and Josef Gutzmirtl, Director of Operations, at Beyond the Edge in Nashville knows that. This is where Buzztime comes in. By offering Buzztime’s interactive trivia, cards and sports games to forge a community among players and staff, Beyond the Edge has gone, well… beyond, to take their customers’ experience to the next level.

At Beyond the Edge, it’s not out of the ordinary to find staff interacting with their Buzztime regulars even on their day off. Whether it’s a national Showdown trivia tournament or a rowdy daily game of Countdown, Josef’s team is always in the mix, not only rooting players on but also playing along. And that’s exactly the way he likes it!

Since partnering with Buzztime, Josef has seen players visit in large groups, as pairs, and even on their own to engage with the community that has grown within the location, driving more revenue. Even local businesses, such as the Yazoo Brewery, have jumped on board to supply increasingly larger prizes and beer specials during Buzztime competitions, giving them significant market exposure… now that’s what going beyond to empower and excite a community is all about!

Josef has created a recipe for success through hyper-engaged sponsorships and staff. What are you doing to go beyond?

If you’d like to learn more about how your bar or restaurant can go BEOND, click here.

Leave a Comment

Start typing and press Enter to search