Buzztime Launches Platform for Hosted Live Bar Trivia Nights
Allows bars and restaurants to run their own live trivia nights any night of the week
CARLSBAD, Calif. and LAS VEGAS, Nev. – (March 9, 2011) – NTN Buzztime, Inc. (NYSE Amex: NTN), a leading social entertainment and integrated marketing platform for bars and restaurants, announced the launch of Hosted Trivia, a new service designed to help its customers make any night a big event. Buzztime Hosted Trivia is a unique bar trivia tool for restaurant and bar operators to keep guests in their seats, attract new consumers and bring in patrons on non-peak business nights, typically a Tuesday or a Wednesday evening.
Hosted Trivia, a subscription-based platform, is part of Buzztime’s portfolio of trivia and entertainment products and is available to all Buzztime customers in the company’s vast network of bars and restaurants. With this new product, trivia hosts and emcees focus on the fun and enjoyment of the crowd, while leaving the work to Buzztime. Game action and pace is controlled through rounds of 30- and 60- question Buzztime Trivia games created specifically for “live” environments and crowds. Hosts will no longer have to read questions to the participants and then reveal the answers all at once; Buzztime Hosted Trivia displays the questions and answers throughout the game on the establishment’s television screens – significantly improving the bar entertainment experience, and freeing up hosts to engage with players.
Hooters of Costa Mesa, CA was hosting live Tuesday night trivia, but it wasn’t particularly easy – until they began using Buzztime Hosted Trivia. With Buzztime replacing Hooters old “paper-and-pen” method, the restaurant now runs weekly live trivia nights more effectively. Buzztime delivers the questions and results tracking on screen, so Hooters can better leverage their best brand asset -the Hooters Girls. Hooters of Costa Mesa General Manager Laura Acton stated, “Easy to use, Buzztime Live Trivia is refreshingly modern and operates much smoother than our previous live trivia event!”
In fact, Hooters of Costa Mesa developed a sure fire way to keep guests in their seats during their weekly, two hour live trivia events. To win the “Wing Party,” Hosted Trivia participants have to play until the end of the game, which gets them to stay at Hooters longer and order more food and drinks. Of note, according to Laura Acton, General Manager, Hooters Costa Mesa, “Guests who play Buzztime Hosted Trivia spend nearly $5 more, increasing our check averages by $20 as most players compete in groups of four or more.”
“Live Trivia Nights are great instruments for our bar and restaurant partners to increase traffic and sales and turn a slow night into an event typical of a Friday or Saturday evening,” noted Michael J. Bush, President and CEO of NTN Buzztime, Inc. “In fact, according to an Arbitron study, Buzztime players visit their favorite establishments eight times per month, on average, which is twice more than they visit other locations. They also stay nearly 30 minutes longer than non-playing customers.”
Hosted Trivia provides locations the ability to control the pace of Buzztime Trivia games and allows the host, which could be a current staff member, to act as an emcee – interjecting humor, sarcasm and personality to each game. The host or emcee is able to move at the desired pace, from question to answer to the next question, through a keystroke on the Buzztime Playmaker® with leaderboards displayed every five questions so the guests know who’s currently winning the game.
Buzztime employs its network of approximately 3,900 bars and restaurants to strategically reach targeted audiences in a unique way. Additionally, Buzztime engages more than 1,500,000 players who participate in over 50,000,000 bar trivia, cards and sports games each year on its network.
Buzztime provides clients with branded sports and interactive bar games that align with the brands’ marketing campaigns; live hosted trivia tournaments throughout the United States; and direct-to-consumer marketing initiatives through Buzztime’s social networking and e-mail marketing campaigns.
NTN Buzztime, Inc. (NYSE Amex: NTN) is a leading bar and restaurant social entertainment and integrated marketing platform. Trusted by approximately 3,900 and restaurants in North America since 1985, Buzztime integrates trivia, card and sports games with in- and out-of-venue messaging and communication tools. With over 1,500,000 registered consumers and more than 50,000,000 games played each year, Buzztime players spread the word and invite friends and family to their favorite Buzztime location to enjoy an evening of fun and competition. With Buzztime entertainment and marketing solutions, bars and restaurants attract new customers, turn casual visitors into regulars, and give guests a reason to stay longer. For the most up-to-date information on NTN Buzztime, please visit www.buzztime.com or follow us on Facebook or Twitter.
This release contains forward-looking statements which reflect management’s current views of future events and operations, including but not limited to statements about company expertise, development, improvement of content and programming, player experience, increases in revenue and visits, added value and number of locations, players and games. These statements are based on current expectations and assumptions that are subject to risks and uncertainties that could cause actual results to differ materially. These risks and uncertainties include the risks of adverse economic conditions, failure of customer and/or player demand, lower market acceptance or appeal of both existing and new products and services by particular demographic groups or audiences as a whole, termination of partnership and contractual relationships, the impact of competitive products and pricing and technical problems or outages. Please see NTN Buzztime, Inc.’s recent filings with the Securities and Exchange Commission for information about these and other risks that may affect the Company. All forward-looking statements included in this release are based on information available to us on the date hereof. These statements speak only as of the date hereof, and NTN Buzztime, Inc. does not undertake to publicly update or revise any of its forward-looking statements, even if experience or future changes show that the indicated results or events will not be realized.
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