The Guide to Sending Better Emails to Your Restaurant Customers
It’s easy to forget about email in the face of newer, flashier internet marketing tools like Twitter and Facebook. But email is a reliable way to reach your restaurant customers—that is, if you’re sending the right emails! How do you send out emails that your customers will open, read, and appreciate? Try following this guide to create emails your customers will actually look forward to.
Write a killer subject line.
The subject line is likely the first thing your customers will see—make sure it’s not something they’ll skip over when they see it in their inbox. Try grabbing your customers’ interest by mentioning sales, discounts, or deals. And remember, shorter is better! According to one study, one or two word subject lines got the most email opens.
Watch out for spam keywords.
An often overlooked step when creating the subject line is being aware of keywords that may trigger a spam filter. Spam filters cause your email to skip recipients’ inboxes and land straight in their spam box. Beware of words such as: free, sale, open now and offer. A more complete list can be found here.
Your restaurant name should show as the sender.
This might be obvious, but it’s important: configure your email settings so your customers will see your restaurant name, not your name. Your customers know Joe’s Pub…they don’t know firstname.lastname@example.org.
Send it at the right time.
Your email might be great, but you’re not going to get a lot of attention if you send it at midnight. People tend to check their email most often between 8-9 am and 3-4 pm, so it’s a good idea to send out emails between those times. Otherwise, you risk getting lost in the shuffle or buried under loads of other emails.
Keep it short.
Remember, your customers are busy. Don’t assume they have the time or the desire to scroll through a lengthy email. Get to the point before you lose their interest and your email gets sent to the trash folder.
Make it useful.
Give your customers a reason to look forward to your emails by offering them something special. Maybe you can let them know about your new specials before you announce them to anyone else, or you can send out a few exclusive coupons.
Do you want to send out an email every Tuesday? One every two weeks? One a month? Figure out what works for you and stick to a schedule. The last thing you want to do is blast your restaurant patrons with a rapid-fire email attack, and then follow up with radio silence for months. Let them know they can expect to get deals or information from you on a regular basis.
Okay, so grammar might be the last thing on your mind. But face it: typos and mistakes aren’t exactly appetizing. Sloppy, haphazard emails send a bad message. You want to show your customers that you’re professional, and you can do that by showing your emails the same level of care you show your restaurant.
Email, if used correctly, is a powerful marketing tool that has the potential to reach lots of customers. By following these tips, you’ll be well on your way to creating engaging, interesting emails that your restaurant customers will actually look forward to instead of deleting!
Did we miss any important email tips? Share your tips or suggestions in the comment box below!
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