4 Reasons Why You’re Losing Facebook Fans
Few things in life are as crushing as Facebook friends not enjoying your witty political commentary or the super-adorable picture of your Pomeranian’s new hoody. Human beings want to be liked. Fortunately in those cases the worst-case scenario is usually hurt feelings.
When it comes to your restaurant’s page, the stakes are quite a bit higher.
Numerous studies point to the importance customers place on Facebook pages for business. Some of those who study social media business believe at this point social media platforms are more important than websites. Translation: You need to have a Facebook page and it better be good.
With that in mind, we thought we’d list a few of the more common problems we see businesses making with their Facebook page.
1. Not Enough Exclusive Content
Studies have found nearly two-thirds of Facebook users expect exclusive content from a businesses’ page. Whether it’s coupons, specials or simply providing information not available elsewhere, you need to reward them for being there. Give them information they can’t get from your website, newsletter or Twitter account.
2. Too Much Advertising
You wouldn’t spend time with a person who was constantly talking about themselves, would you? So don’t make that mistake with your restaurant’s Facebook page. Periodically mentioning specials is fine, but it should come in concert with less formal content. Ask questions, reference current events relevant to your bar, make jokes. Above all else make a point to keep your page from being a non-stop commercial.
3. Terrible Updates
As with most things, you’ll tend to get out of social media no more than what you put in. You probably spend days considering menu changes, specials and hiring decisions, don’t make your Facebook page a complete after-thought. In a more relaxed medium you’ll be able to sell yourself without explicitly selling yourself. So toss in the occasional humorous picture or interesting link. Applaud your customers. Poke fun at yourself. Above all be a page fans will want to read each and every day.
4. Spelling and Grammar Mistakes
Fans don’t expect your Facebook page to have the same level of proofreading as the New York Times, but at least do your due diligence. Re-read your posts a few times and make sure if you’re posting via smart phones you haven’t been burned by auto-correct. It should never be “A great dog for happy hour!”
The modern Facebook user has no problem unliking a business when he or she feels they aren’t getting anything out of the relationship. Work hard at the conversation and you’ll find yourself reaping the rewards.