Making the Most out of this Mother’s Day Weekend
According to a survey by the National Restaurant Association, Mother’s Day is the most popular holiday for dining out. The survey reports that 80 million American adults will dine on restaurant meals on Sunday.
But as bars and restaurants across the nation compete for the Mother’s Day rush, what are some things your business can do to boost its profits on this day?
Give moms a gift:
Greet every table with a special gift for mom, such as a long-stemmed rose or small box of chocolates. Gift items are also the perfect opportunity to establish stronger brand awareness for your bar or restaurant, such as creating mini-truffle boxes with your logo.
Go the extra mile to be kid-friendly:
For obvious reasons, Mother’s Day is a big draw for families with their children, so you’ll want to make sure everyone at the table has an enjoyable experience. For guests with their young children, make sure the kids have something to keep them occupied. Plenty of crayons and pages from a coloring book or the back of the kid’s menu is often the trick.
Hold a contest or raffle:
Upon their arrival, ask your guests to enter their contact information for a chance to win a VIP Mother’s Day package, such as a weekend spa retreat or massage for mom. This is also a great way to capture contact information and email addresses from guests to be used during future marketing campaigns.
Encourage guests to come back with a coupon or offer:
Hopefully Mother’s Day will also bring in some new patrons to your bar or restaurant. This is the perfect opportunity to entice them to come back again by offering them an exclusive offer or coupon for a future visit.
Don’t bite off more than you can chew:
On major holidays like Mother’s Day when your bar or restaurant can expect to be busier than usual, a consistent dining experience is essential. Therefore, stay away from overly ambitious ideas that may be too difficult to actually execute. Have the kitchen staff prep what it can in advance and be sure to have enough service staff on hand to accommodate busier-than-usual service times.
So for all of the bars and restaurants out there cheers to a profitable Mother’s Day!