Report: Full-Service Restaurant Websites Struggle with Mobile
Recently, Restaurant Hospitality reported that full-service restaurants are lagging behind other segments when it comes to their mobile presence. Over 60% of the restaurant/catering mobile websites investigated used responsive web design, but of those sites, many took more than a minute to load! Speed like that isn’t exactly conducive to business—how many customers do you think are willing to wait more than a minute for a restaurant’s site to load? Probably not many. And as for why mobile is so important, it’s simple: because so many people are checking out your restaurant’s site on their phones. In fact, 25% of U.S. Internet users only access the internet via their phones! You definitely don’t want to make it difficult for 25% of your customers to access your site.
However, most restaurants have good intentions. Full-service restaurants are implementing responsive sites to help their business, but they’re actually hurting it by implementing responsive web sites improperly. This leads to slow loading times and sites that simply don’t work as well as they should.
There are other problems besides speed. 87% of sites surveyed didn’t have meta descriptions, and 60% didn’t have buttons on the site to easily order food or reserve tables. While these might seem like small problems, they can make you lose big business if they’re missing!
After reading about these common site problems, you might be wondering what you can do to make sure your restaurant’s web site works like a charm. Here are a few questions to ask yourself:
How fast is your site?
Look at your site through the eyes of a customer. How long does it take to load? If you were a customer trying to quickly find a place to eat, would you be able to use your site quickly and efficiently?
Is your site easy to use?
If your site is too complicated or cluttered, it can be hard for customers to view it on their phones. Keep it simple and make sure that all of your necessary information is easy to find. All of the most important info should be easily visible as soon as customers hit your main page…you don’t want them to have to hunt around for it.
Is your site responsive?
Make sure that not only is your design responsive, but that it’s done correctly and in a way that won’t slow down your site.
Many full-service restaurants struggle with mobile, but yours doesn’t have to be one of them! Keep these ideas in mind to ensure that you’re not turning away customers and missing out on business.