Restaurant Technology and Customer Dining Experience
Your customers are technology experts already—between smartphones, tablets, computers, and more, technological devices are present in just about every aspect of their lives. Why not incorporate some of these technologies into your restaurant? If you’re hesitant to make some changes, don’t be! It doesn’t have to be complicated or expensive. And remember, your busy customers don’t want to wait for anything. They want to save time and hassle, even when they’re dining out, and technology can help. Here are a few areas to get started in:
Your customers are most likely well-acquainted with their iPads, so why not use a tablet as a menu? Not only is this convenient for your customers, but it saves you time and money if you don’t have to print a new menu every time you make a small change. Just remember that some people don’t know how to use tablets and aren’t interested in learning—be sure to have a few paper menus on hand so you won’t turn off your less technologically-inclined customers.
Free Wi-Fi isn’t just necessary for coffee shops anymore—customers expect Wi-Fi everywhere they go. Whether they want to get some work done while they’re waiting for their meals or just surf the web, your customers will appreciate the chance to make the most of their time.
Okay, so televisions might seem obvious, but they’re one of the most popular technologies to incorporate. Chances are good that you already have TVs in your restaurant, but remember that you don’t have to limit yourself to whatever game’s on that night. Televisions can also be used for games, including trivia!
Rewards via social media.
There are tons of ways to incorporate social media technology into your restaurant’s strategy, and Foursquare is a great example. You might try offering special deals to the “mayor” of your establishment. If customers know they can get half-off drinks or a free lunch by being the mayor, they’ll be competing to see who can get the most check-ins. Or what about offering a freebie to any customer who checks in 5 times?
Table ready buzzers.
Do you still make your hosts yell customers’ names when their tables are ready? There’s no need to do that anymore! Buzzers are a much easier, more efficient way to let customers know it’s time to be seated. You can take it one step further by using apps. One such app is Noshlist, which texts or calls diners when their table is ready. This way, your customers don’t have to crowd into your lobby to wait—they’re free to roam around the neighborhood until they receive your text.
Technology is becoming more and more crucial to a restaurant’s success. By following a few of these suggestions, you can make sure you don’t get left behind. How do you use technology in your restaurant or bar?
What technology is turning your customers into repeat visitors?