Review Sites Can Make or Break Your Bar Business

 In Bar & Restaurant Operations, Marketing

Yelp, Urbanspoon, and other review sites might strike fear into your heart. After all, they have the power to make or break your bar business, and negative reviews might seem like the end of the world. Sure, negative reviews aren’t exactly great news, but they’re hardly a death sentence for your bar! In fact, if you take the right actions, review sites can work in your favor. Here are a few things you should definitely do if you want review sites to make, not break, your bar.

Claim your listing.

Your bar is probably already on most review sites, but it’s important that you stake your claim on your listing! If you don’t claim your listing, there might be inaccuracies. Once you have control, you can make sure that your hours, address, and other pertinent facts are correct. You can claim your business on Yelp by following these instructions or following these steps on Urbanspoon. You can also create and verify your business’s page on Google.

Add extra info.

Your hours and address aren’t all that customers need to know about you. Most review sites don’t charge extra if you want to add extra features, like photos, promotions, or maps. A few great photos can really help promote your bar!

Check often.

Claiming your page is a great first step, but it won’t do you much good if you never come back to check your reviews. Customers are leaving you reviews all the time, and if you don’t get around to responding to them until months later, you’ve made a big mistake. It’s also a great idea to keep up on what’s making customers happy or unhappy. If many customers are complaining about a specific bartender or drink, you want to know about it.

Respond wisely.

You might think that you shouldn’t respond to your online reviews, but you’d be wrong! It’s important to maintain an active presence on all of your review sites. However, you have to make sure that our presence is a positive one. No matter how negative a review, you should never respond with anger, sarcasm, or spite. Staying professional and polite might be difficult if a comment is particularly nasty, but it’s still important. Remember that customers who are thinking about checking out your bar might be reading your reviews—you want to show them that you care about your customers. It’s also a great idea to let happy reviewers know that you appreciate their positive reviews. And if you’re feeling a little bit bolder, you can try out these creative ways to respond to online reviews (do these at your own risk!).

Review sites can be scary, but they don’t always mean bad things for your bar. In fact, they can be a great way to promote your business and show off your great customer service! How do you use review sites to help boost your bar’s business?

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