How to Save Money on Social Media Services for Your Restaurant
You’re probably already aware of just how valuable social media is for your restaurant. It’s a great way to connect with your customers in a personal way and it can definitely help you increase sales. However, that doesn’t mean that social media is without its pitfalls. Even though many social media platforms are free or cheap, it can still be costly to maintain a social media presence. For starters, there’s the time you have to invest in social media. And, if you hire an outside firm to manage your social media accounts, you can definitely rack up costs quickly. So how can you save money on social media services for your restaurant? Read on for a few tips and tricks.
Narrow your focus.
You might be tempted to have a presence on every single social media platform, but do you really need to? Too many social media platforms can take up way too much of your time. Focus on the ones that get you the most connections and the best results. If Instagram and Twitter are effective for you, feel free to ditch your Pinterest account.
Use your employees to create content.
Employees can take pictures of your food or of fun events at your restaurant. These pictures don’t cost you anything, can be easily shared, and show a more personal side of your restaurant.
Handle your social media in-house.
Hiring an agency to manage your social media can be a great idea, but it can also get very expensive very quickly. By managing your own social media, you’ll be saving a lot of money. Of course, it’s essential to make sure that whoever manages your social media accounts is a social media whiz. See if anyone on your staff is an expert.
Commit to it.
It’s easy to waste money and time on social media if you aren’t really giving it your all. Spending a few hours at a time every few weeks on Twitter isn’t going to help you, and paying an agency big bucks isn’t going to work if you just give up after a few months. You can get your money’s worth from social media by truly committing to it, planning to use it long term, and updating it consistently.
Social media may seem like it can quickly become costly (both in terms of time and money), but by keeping these tips in mind, you can keep your expenses down. What do you do to keep your social media budget in check?