Soccer on the Rise in US Bars

 In Bar Promotion, Industry Trends Blog Archives, Marketing

Of course you show football games in your sports bar. Football, after all,  is arguably the most popular sport in America and one of the main reasons sports bars are even in business! But what about the other football…you know, the one that’s the most popular sport in the world? That’s right, we’re talking about soccer. Soccer’s long been an easily-ignored sport for most Americans, but lately, that’s been changing. Soccer is on the rise as the go-to game for US bars, especially with the World Cup just around the corner.

Due to the fact that soccer primarily happens overseas, Americans historically haven’t shown much interest in it. The time difference and the distance meant that matches weren’t quite as simple to watch as, for example, a basketball game. However, now that the Internet and premium cable packages are here, watching soccer is a whole lot easier. But that doesn’t mean customers can always find matches on their home televisions—and even if they can, sometimes they just want to watch soccer with a group of like-minded fans.

So what does this mean for your bar? For starters, it means if you think outside the box, you can attract a whole new set of customers. Just because you normally rely on the “big” sports like football, basketball, baseball, and hockey doesn’t mean you can’t branch out.

Soccer is the perfect game for people who are looking for something new and for hipsters who want to follow a sport with some cool credibility. In fact, as this New York Times article explains, soccer is the sport of choice for Brooklyn hipsters who find football too loud and grating.

Another perk of soccer? Due to the time change, the games aren’t on in the evenings, like most football and basketball games. If you’re willing to change or expand your hours, soccer can help you entice the early crowd into your bar—and increase your sales! There are now even European-style “football clubs” popping up in big cities. These luxurious sports bars host weekend brunches where soccer fans can get their fix.

So forget about ignoring soccer and start paying attention! It can be a great way to attract new customers and bring some excitement into your bar. What do you think? Do you show soccer at your bar?

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