Social Media Marketing Roundup: 10 Expert Tips Worth Knowing

 In Bar Promotion, Customer Service, Marketing, Social Media Blog Archives

Harness the power of social media marketing for your bar or restaurant with these expert tips.

1. Tips to Maximize Your Bar & Restaurant’s Review Site Listings

For the most part, bar and restaurant owners and managers don’t have to be reminded of the importance that online review sites and listings have on their business. A customer can now be as critical to success as that newspaper critic was a decade ago. Local listings and review sites can be an essential cornerstone of your online presence. Read More >> 

2. Don’t Get Hacked: 5 Security Tips for Your Social Media Accounts

In the past few years, as social media has boomed, most major companies have chosen to connect to their customers through these types of mediums. This has become an important tool for learning about what customers truly want and as a way to engage with them as never before. However, as effective as social media outlets, such as Twitter and Facebook, can be in improving relations with customers, they could just as easily hurt them. This means that maintaining strong security on your social media accounts is almost as important as the content you post on it.  Read More >>

3. Effective Ways to Use Instagram for Your Bar or Restaurant

So, your bar or restaurant is doing well, but you keep hearing the relentless buzzword “social media.” You are eager to jump on this social media train – but where do you start? Facebook and Twitter are great places to start, but recently Instagram has taken center stage in the social media sphere. Its proven success led to a recent acquisition by Facebook for $750 million.

Instagram, a photo sharing platform that reached 50 million users in just two years, is a great way to reach potential customers by showcasing daily specials or mouth-watering photos of signature dishes. You can reach them without having had them step foot into your establishment. Read More >>

4. Establishing the Best Social Media Voice for Your Bar

So you’ve finally become familiar with the world of social media. You’re monitoring Foursquare check-ins, interacting with Facebook fans and cell phone-tweeting with speed and accuracy that would make a high school sophomore envious.

Just as important as your technical savvy is making sure you maintain a tone consistent with that of your business. Social media is a conversation and you need to be sure you’re using the right language. Read More >>

5. 15 Tips to Market Your Bar/Restaurant in 30 Minutes or Less

So, you have a great restaurant – delectable food, loyal and satisfied customers and wonderful employees – but you crave for more. You envision the potential of your establishment soaring beyond your originally projected goals. Marketing your establishment is the first step toward attaining this goal, but it does not have to be expensive or time-consuming thanks to technology and the ever-important social sphere. Read More >>

6. 5 Ways Social Media Can Improve Customer Service

As Facebook and Twitter begin to play a bigger part in the customer experience, it’s important to understand how these mediums can affect your business. Gone are the days when customer comments or complaints were limited to product or service reviews on their website. With social media’s reach extending even further into the customer experience, companies and brands need to ensure that their service and support are up to par. Read More >>

7. How to Use Pinterest: What Bars & Restaurants Need to Know

Pinterest is an excellent platform to leverage whether you are seeking an innovative way to increase profits for your bar or restaurant or you simply want to keep up-to-date on social media trends. Incorporating what appears to be the fastest-growing social media site into your marketing strategy is an effective tool to add to your arsenal. Read More >>

8. How to Use Social Media to Drive Customer Loyalty Programs

With the explosion of social media, there has never been a better time than now for bars and restaurants to get on board with a customer loyalty program.

According to an article by Fast Company, researchers tallied more than two billion loyalty program memberships, which means the average U.S. household belongs to about 18 different loyalty programs. This proves the American people truly enjoy and value loyalty programs. Remember, your top customers are 5-6 times more valuable than the other 90% of customers. Read More >>

9. 35 Popular Restaurant Apps You Need to Know About

In 2012 alone, more than 770 million smartphones were shipped. That number is projected to increase by 30% in 2013. It seems as if almost everyone from your 10-year-old niece to your 70-year-old grandma knows the ins and outs of operating a smartphone. With that being said, one of the most enticing aspects of having a smart phone is the use of applications. Your bar or restaurant should be included in all of these apps so as to not miss out on any potential revenue generating sales. Your customers are downloading these for a reason, don’t miss out! Read More >>

10. Google+ the Hidden Secret Helping Bars Connect with Customers

Well, it’s happened. Just when you dialed in your Facebook and Twitter strategies, polished up your YouTube Channel and nailed down your Pinterest plan, Google+ has crept into the picture… and it’s doing it in a very big way. No longer, the ghost town of social media lore, Google+ is now the second-largest social network (Facebook is still #1) with over 340 million monthly users.  That’s a lot of opportunity just waiting for you to pounce on it! Read More >>

Using social media marketing as part of your bar or restaurants marketing and promotion strategy is a great way to connect with current customers and get on the radar of potential customers. Are you utilizing social media to its full potential?

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