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food cost formula

The Only Beverage and Food Cost Formula
You Need (Free Calculator)

Food and beverage costs can be your BFFs or your biggest enemies. It’s all in how you calculate ...
restaurant promotion ideas

50 Buzzworthy Bar and Restaurant Promotion Ideas to Improve Slow Nights

Great bar and restaurant promotion ideas get people talking – and get guests in the door. These 50 ...
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The 23 Best Restaurant Advertising Ideas (Most are 100% Free)

23 restaurant advertising ideas, 23 ways to boost business and your bottom line. From social media hacks to event ideas, start getting your brand out there!
restaurant advertising

The Bar Manager’s Playbook: 9 Winning Tips to Avoid Epic Fails

Are you guilty of making these 9 mistakes? Read on to find out how to avoid these epic fails with bar management tips guaranteed to help your business.
bar management tips

Live Streaming for Bars: How to Go Live in 6 Steps (Plus 12 Event Ideas)

The latest social media trend? Live streaming. Video is king when it comes to capturing the attention of new and existing customers. Here are 12 event ideas you can live stream to bring in business!
live streaming

Restaurant Marketing: 7 Shockingly Successful Social Media Campaigns

It would be an understatement to say that social media has become a fundamental part of today’s world. From articles, memes, to that popcorn popping comments section, the amount of information that we generate and consume on a daily basis is tremendous. Can brands actually stand out beneath all this digital noise? Turns out, they…
restaurant social media campaigns

More Guests, Bigger Checks: Make it Happen in 2018 with 5 New Year’s Resolutions

Procrastinated on your New Year’s resolutions? Good! Because these are the only bar and restaurant goals you need for a successful 2018. Each goal includes action items – shown to be effective by the latest stats and studies. Get ready to say “cheers” to your most successful year…ever. Goal #1 – Increase Check Averages It’s…
bar and restaurant goals

The Ultimate FAQ Sheet: How to Respond to Negative Reviews Online

It’s happening. An angry customer is slamming you on Facebook. What do you do? Don’t panic. Use this proven 7A Formula for how to respond to negative reviews. You can win back their hearts and even gain new customers in the process. We put together FAQs based on real questions from bar and restaurant owners……
respond to negative reviews online

DOs and DON’Ts of Facebook Bar Marketing

Marketing your business without Facebook? That’s like making a Manhattan without whiskey. Today, Facebook bar marketing is a must: 4 out of every 5 American adults use Facebook – and 76 percent login daily. The secret is mixing up the perfect Facebook bar marketing cocktail with the latest tools, trends, and these 20 pro secrets.…
facebook bar marketing

The 10 Best Snapchat Restaurant Marketing Tips

Do you want more millennials in your bar or restaurant? If the answer is yes, Snapchat is a must. Over 60 percent of Americans ages 13-34 use this popular instant picture messaging app, and 40 percent of Snapchat users are 25 and older. These Snapchat restaurant marketing tips will get you up to speed…in a…
snapchat restaurant marketing

13 Instagram Marketing Tips for Bars: The Essential DO and DON’T List

Kids these days call Instagram “the Gram.” But it’s not just teens scrolling through the photo-sharing social media platform: nearly 40 percent of all social media users are on Instagram, making it the most-used type of social media after Facebook. Need a few reasons to up your Insta-game with our Instagram marketing tips for bars?…
instagram bar marketing

The Essential Formula for Responding to Negative Reviews

If a bad Yelp review makes you yelp in agony, that’s a good sign: you take online criticism seriously. After all, ZenDesk reports that 88 percent of today’s customers are influenced by online reviews. Responding to negative reviews in a positive, proactive way can offset the initial complaint. Here’s how to do it using our…
responding to negative reviews