Why Sports-Related Marketing is a Must for Your Bar or Restaurant

 In Marketing

Football season is here, and with it comes the opportunity to use sports-related marketing at your bar or restaurant. Many customers prefer to avoid high ticket and concession prices and watch games from the comfort of their own homes. What does this mean for you? If you can provide customers with a great experience, they’ll be more likely to watch games at your bar or restaurant!

So why is sports-related marketing so important, and how can you use it to help your bar or restaurant? Read on to learn more.

It’s year-round.

It’s not just about college football, high school foot ball, and the NFL. There’s also hockey, baseball, basketball, and countless other sports. No matter what time of year it is, there’s almost always some sort of game on TV that can attract customers to your bar. In addition, you can choose to show pay-per-view games that your fans may not want to purchase in their own homes. Instead, they’ll come to your bar or restaurant to watch the game while enjoying some drinks and food with their friends.

It makes you a part of the community.

Pro sports are exciting, but what about local high school teams? If you can promote your restaurant as a supportive place to get together after the game, you’ll gain tons of loyal customers who see you as an important part of the community. This is particularly true if you actually sponsor a local team—and this can be great advertising!

You can attract crazy college fans.

College fans are known for being super devoted. If you can entice these loyal fans to watch the game at your bar, they’ll be back week after week. This is especially true if you live near a college campus with a big sports scene. Consider partnering with a local university and establishing your bar as the official place to watch the game.

Fans can engage with each other.

Why should your customers just watch the game when they can also challenge each other with some fun competitive games? Buzztime BEOND offers multiplayer poker and trivia games, which keeps customers entertained and competing for bragging rights.

There are endless promotion ideas

You can get creative and think of ways to tie your promotions into the games. For example, how about a discount for every fan who shows up in a jersey? Or what about offering free delivery or big discounts on game day? And everyone will get extra excited if you offer to give away free food if your team scores a certain number of points. There’s no end to the sports-related promotions you can come up with.

Sports-related marketing is a reliable way to get passionate customers into your bar or restaurant. Try using some of these ideas to take advantage of football season and excite your customers! Do you have a creative way to bring more customers to your bar using sports marketing?

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