Top Social Media Marketing Trends in 2014
Whether you used Facebook, Twitter, Foursquare, Pinterest, YouTube, or all of the above, chances are that social media influenced your business in 2013. Now that social media is a part of the bar and restaurant landscape, marketing has totally changed. So what’s ahead in terms of social media marketing in 2014? Read on to find out about some of the biggest social media marketing trends you’ll see next year.
Social media will become even more of a necessity.
The one thing everyone knows for sure? Social media isn’t going away. Bars and restaurants are already discovering that a social media presence is extremely helpful, but in 2014, they’ll realize that it’s hard to get by without one. This increased importance means that many bars and restaurants will consider hiring employees who are specifically trained in social media, instead of pushing social media duties off on any restaurant employee with some free time.
Videos will be big.
Vine and Instagram both offer chances to post short micro-videos that are more novel and interesting than the photographs customers are used to seeing. Just like Pizza Hut used Vine to celebrate Halloween, more restaurants will be using video to show off their brand and their food.
— Pizza Hut (@pizzahut) October 29, 2013
Google+ will become more popular.
Google+ is often forgotten about when it comes to social media platforms, but that may not be the case in 2014. Believe it or not, Google+ has 343 million users—second only to Facebook. Google+ has the benefit of easily integrating the user’s overall internet experience, which can come in handy for busy restaurant owners who don’t want to bother learning how to master lots of different social media platforms.
Facebook will get less popular.
There’s no denying that Facebook is still immensely popular, but it’s clear that it’s slipping in popularity when it comes to younger users. And this means that if your restaurant targets younger customers, you may soon find that Facebook isn’t meeting your needs. Of course, this doesn’t mean you should give up on Facebook—it’s still the most popular social media platform! But it does mean that you should be sure you don’t rely on Facebook alone. Some even state that “Facebook may have lost some of its edge — or, at the very least, it may no longer feel novel or original to some of its users.”
Twitter will get more popular.
With more and more people (especially young people) using Twitter, there’s no ignoring its ability to help your business. Twitter is great for quick customer interaction and brand building, and in 2014 it will get even bigger.
The main thing to keep in mind in 2014 is that social media, love it or hate it, isn’t going anywhere. Keep an eye on these trends and you’ll be ahead of the social media marketing curve!