The Best and Worst Times to Post on Facebook

The Best and Worst Times to Post on Facebook

Time is of the essence. It may seem like common sense to avoid posting content to social media sites such as Facebook at 4 a.m., but there is any even more strategic way to ensure your posts are published at the most opportune time.

If you plan to fully leverage social media as a marketing tool, consider your audience and use Facebook to communicate with the people you hope to attract. There is a definite return on investment, so why waste time or resources when you can directly target your specific audience?

According to this white paper from Food Service Warehouse, U.S. citizens spend roughly 906 million hours, collectively, on social networks. This statistic proves the importance of launching social media platforms in your marketing toolbox.

Screen Shot 2013-06-18 at 7.48.14 PM

Because social media takes center stage in today’s marketplace, many companies such as Pandemic Labs, have conducted research to uncover the perfect time to share content on Facebook.

Best and Worst Times to post on Facebook

Keep in mind statics can vary greatly depending on the type of content shared (photo, promotional post, informative post, etc), what industry your business falls under and the time zone in which your target audience lives.

All and all, timing is crucial. You want your messages to be heard by the right people at the right time.

Have you used any of the above methods? Do you have any comments or feedback?

Get the 50 Best Bar Promotions

The Ultimate Guide For Owners & Managers

 
 
 
Download 50 Best Promos Whitepaper now
Buzztime
Trusted by thousands of bars and restaurants in North America since 1984, Buzztime integrates trivia, card, sports games and live events with innovative tablet technology. While we don't take ourselves too seriously, this is pretty serious business. Trusted by thousands of bars and restaurants in North America since 1984, Buzztime integrates trivia, card, sports and live events with innovative tablet technology. While we don't take ourselves too seriously, this is a pretty serious business.
Showing 7 comments
  • David Hayden
    Reply

    This is an interesting idea, but I would caution restaurant owner's from following these times exactly.
    The reason these are the best times is because it is when the most users are settled in at home and taking time to check Facebook. The times also correspond pretty succinctly with the end of the rush at most restaurants. This is because it is right after people eat which may be the worst time to get them thinking about food. Instead, I would encourage restaurants that take reservations to look at the times when the highest volume of reservations are being made. In most restaurants this is 3-6pm and 10:30am-Noon. These are the times when your customers are considering where to eat, hungry, and open to ideas for the evening other than going home and sitting on Facebook.

    • Buzztime Business
      Reply

      We agree, David. This is great as a baseline to test for your Facebook page. And thank you for the extra information. Very helpful.

  • David Hayden
    Reply

    This is an interesting idea, but I would caution restaurant owner's from following these times exactly.
    The reason these are the best times is because it is when the most users are settled in at home and taking time to check Facebook. The times also correspond pretty succinctly with the end of the rush at most restaurants. This is because it is right after people eat which may be the worst time to get them thinking about food. Instead, I would encourage restaurants that take reservations to look at the times when the highest volume of reservations are being made. In most restaurants this is 3-6pm and 10:30am-Noon. These are the times when your customers are considering where to eat, hungry, and open to ideas for the evening other than going home and sitting on Facebook.

    • Buzztime Business
      Reply

      We agree, David. This is great as a baseline to test for your Facebook page. And thank you for the extra information. Very helpful.

  • Vito Finizio
    Reply

    Very good information.

  • Vito Finizio
    Reply

    Very good information.

  • Suheir Net
    Reply

    How to start make money online.
    http://www.matrixnet2.net

Leave a Comment

Start typing and press Enter to search