The Best and Worst Times to Post on Facebook
Time is of the essence. It may seem like common sense to avoid posting content to social media sites such as Facebook at 4 a.m., but there is any even more strategic way to ensure your posts are published at the most opportune time.
If you plan to fully leverage social media as a marketing tool, consider your audience and use Facebook to communicate with the people you hope to attract. There is a definite return on investment, so why waste time or resources when you can directly target your specific audience?
According to this white paper from Food Service Warehouse, U.S. citizens spend roughly 906 million hours, collectively, on social networks. This statistic proves the importance of launching social media platforms in your marketing toolbox.
Because social media takes center stage in today’s marketplace, many companies such as Pandemic Labs, have conducted research to uncover the perfect time to share content on Facebook.
Keep in mind statics can vary greatly depending on the type of content shared (photo, promotional post, informative post, etc), what industry your business falls under and the time zone in which your target audience lives.
All and all, timing is crucial. You want your messages to be heard by the right people at the right time.
Have you used any of the above methods? Do you have any comments or feedback?