Buzztime nominated for Digital Out-of-Home Award

Interactive Guest Surveys recognized at annual competition

Buzztime was named a finalist in MediaPost's 2012 Digital Out-of-Home Awards. The entertainment and marketing services company was recognized for the successful in-venue interactive guest surveys for both the Buffalo Wild Wings Flavor Fanatics and the Hooters Wings Survey campaigns.

"'We feel like it’s helped with frequency,' said Diana Switzer, division sales manager for the Northern division of Hooters of America. 'Just having it available is a positive — not necessarily because people that come in for trivia are a core group, but people that do are coming in two or three times a week to play along with a Playmaker.'"

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"Any regular at your bar will tell you it’s not only the cool beer list or refreshing cocktail menu that keep them coming back, but also the vibe of the place. Part of that energy is the entertainment options available. By including a few gaming systems — anything from state-of-the-art action games to trivia games — or a jukebox, a range of guests will be visually stimulated and engaged. That means while they’re staying to play, they also will be paying to drink and eat. To get that profitable action going, follow these tips to turn your establishment into a one-stop shop for fun and excitement."

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“Bars and restaurants were encouraging us to supply a smartphone application,” because they often run out of playmakers, Michelle Hincks, vice president of operations marketing at NTN Buzztime, says. With the app, patrons with smartphones also can play. From a marketing perspective, this type of app is a coup for your business. Guests will stay longer and spend more money on drinks and food if they’re playing games.

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NTN Buzztime, Inc., a social entertainment and integrated marketing platform for bars and restaurants, is launching a bi-national campaign beginning in June and culminating in November to crown the Smartest Bar. Buzztime’s nearly 3,900 bar and restaurant customers will compete against each other to see how their guests’ combined ‘brain power’ fares against that of their peers throughout the U.S. and Canada.

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