Viral videos themselves have been around for a while, but using them as a marketing tool is something fairly new - and it's genius.

From the countless online platforms vying for attention, Yelp.com is the one which has generated perhaps the greatest impact in the restaurant industry.

Pinterest is an excellent platform to leverage whether you are seeking an innovative way to increase profits for your bar or restaurant or you simply want to keep up-to-date on social media trends.

There is no definitive “how to” guide when it comes to bar promotions. However, there are many considerations to take into account to ensure an event runs smoothly. The following five tips are sure to help you along the way...

It’s important you are doing your due diligence to separate yourself from the crowd. Doing something social media-savvy consumers haven’t seen before is the easiest way for your brand to stand out.

While it is unfeasible for restaurants to fill all “orders” they see shared on Twitter, there are third-party applications, paid and free, that allow customers to place online food orders using Facebook.

There are few things as stressful and time consuming as opening a new restaurant or bar. You are essentially balancing the pressure of moving with what is a major change in your business.

Just as important as your technical savvy is making sure you maintain a tone consistent with that of your business. Social media is a conversation and you need to be sure you’re using the right language.

Here are ten clever ideas on how you can let your customers know where to find you on social media.

Many of you will know that Foursquare is a social media platform we highly recommend to bars and restaurants. There are incredibly useful features of the location-based service that will assist you in capacities related to rewarding regulars and researching the habits of customers.