Viral videos themselves have been around for a while, but using them as a marketing tool is something fairly new - and it's genius.

Take the time to properly prepare and present your drinks to help change your customer’s cocktail experience.

Restaurants across the country are adding these sweet treats to their menus, and the response appears to be validating the decision.

With so many complex flavors it may seem complicated, but food and wine pairings can be quite easy when you get down to the basics. If you are unsure what to recommend to your customers, follow this guide to help you get started.

Pinterest is an excellent platform to leverage whether you are seeking an innovative way to increase profits for your bar or restaurant or you simply want to keep up-to-date on social media trends.

Bars and restaurants everywhere are continuing to go digital -- including iPad menus at the table. But how big is this trend and will it eventually replace paper menus in every bar or restaurant?

Whether it’s an off-the-wall idea appealing to thrill seekers or a delicious re-imagining of a classic that works with your bar’s personality, fresh cocktails peak the interest of potential customers.

It’s important you are doing your due diligence to separate yourself from the crowd. Doing something social media-savvy consumers haven’t seen before is the easiest way for your brand to stand out.

According to The Humane Society, there are more than 78.2 million dogs owned in the United States. This is a gigantic segment of the market that offers a true business opportunity. Here are a few ways your restaurant’s operations can accommodate man’s best friend.

While it is unfeasible for restaurants to fill all “orders” they see shared on Twitter, there are third-party applications, paid and free, that allow customers to place online food orders using Facebook.