5 Ways to Make Your Bar’s Happy Hour the Best on the Block

 In Customer Service, Marketing

Happy hours are a prime opportunity to attract guests and keep them coming back to your bar on a regular basis. But with just about every bar in America offering happy hours, you’ll need to put a unique spin on these popular events to make your bar stand out from the crowd. Here are five ways to make your happy hour the best on the block.

1) Focus on offering quality, not just drink discounts:

When it comes to happy hours, today’s bar guests are looking for both quality and deals on their favorite food and drinks. Use happy hour as an opportunity to offer your customers discounts on their favorite signature cocktails or top-shelf ingredients, not just well drinks or other lower quality products they can get at any other bar. If you are concerned about cost containment by discounting your high quality products, limit your happy hour promotions to just two to three hours and discount items that have a high profit margin.

2) Pump up the action with live entertainment:

Happy hour is the perfect time to attract more customers with live entertainment and events, such as bands, guest DJs, or fun games of Trivia LIVE powered by Buzztime BEOND. To get the most leverage from your live entertainment events, give your customers and fans enough advanced notice to participate and encourage your guests to help spread the word by posting their own photos, videos and comments during special events and happy hours at your bar.

3) Make sure your happy hour can be found:

Don’t just rely on word of mouth to let your customers know about your happy hours. Proactively promote your happy hour events through event flyers, the internet, email marketing, social media and PR to ensure a great turnout for your happy hour events. If budget is a concern, research free or inexpensive ways to promote your bar’s happy hours, such as Facebook and Twitter or websites where you can post free listings like Happy Hour Spots and UrbanDrinks.com. There are also a number of local community and news sites where you can post a free event listing.

4) Host contests and giveaways:

Make your happy hour venues a place where your guests can win fun prizes, and they’ll be sure to flock to your door. Here are a couple of contest ideas. Ask guests to post their favorite happy hour drinks on your bar’s Facebook page and if their photo generates the most likes, they will win a $100 gift card or host a themed costume contest, such as 80s night or ugly Christmas sweater contest around the holidays.

5) Build promotions around attracting groups:

Your best happy hour customers are not just your regulars, but also guests who bring their friends. One good way to attract more groups to your happy hour events is to offer Buy One Get One Free on select signature cocktails, premium beers or wine items, such as buy one for yourself and your guest’s drink is on us!

Don’t miss out on ways to grow your bar’s happy hour business with these simple tactics.

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