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How to Host a Successful Wine Tasting

Hosting a wine tasting event at your bar or pub is a great way to draw in an affluent crowd and to create buzz for your brand and your menu in general. A wine tasting can be marketed in several [...]

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Bar Glassware Guide 101

Quick poll for bar management newbies and veterans: how many distinctive types of glassware should be stocked at your bar? Five? Ten? The answer is more than 20, each with a specific purpose and [...]

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Feature Local Musical Talent for Free Marketing

Planning unique bar marketing promotions and new events to lure new customers and reinvigorate business is inherently costly. While social media marketing doesn’t cost money, it certainly costs [...]

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The Coffee Cocktail: How to Incorporate Caffeine into Your Drink List

The line between bartender and barista is becoming thinner and thinner as the 18-39 demographic has fully embraced combining caffeine and alcohol in the modern bar scene. While this takes a bit [...]

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Draw a Crowd with Screening Parties

Investing in state-of-the-art flat screen TVs and an accompanying sound system when you’re about to open your new bar or restaurant may carry many upfront costs, but the return on investment [...]

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Easy-to-Make Cocktails for Home Parties

Hosting a soiree or cocktail party at home can quickly become overwhelming if you try to match your cocktail drinks with those available at your favorite bar or pub. While a bartender at a [...]

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Creating Demand: How to Combat Seasonality with Seasonality

For restaurant managers, the word “seasonality” represents two distinct challenges of running a successful and lucrative bar or restaurant. First, the seasonal spikes and declines in business [...]

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Keep More Customers with Keepsakes

Finding ways to excite repeat or regular customers to attend special events and promotions can prove challenging, even for veteran restaurateurs. Promotions and deals tend to entice new customers [...]

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Wining and Dining During a Layover: How to Improve Airport Locations

Owning and managing an airport bar or pub presents many upfront challenges. Higher prices tend to turn customers off, and many commuters are simply dashing to get to their terminal on time. [...]

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How to Maximize Profits During Wedding Receptions

Hosting a wedding reception at your restaurant or bar is a golden opportunity to create tons of new regular customers, and to walk away with a considerable profit. Many smaller-size weddings are [...]

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