Share the Valentine’s Love on Social Media
The hype surrounding Valentine’s Day begins long before February 14. Using social media is a great way to ensure that customers are spreading their love for your business. Here are a couple of great ways to build buzz before the big day:
Cutest Couple Contest
One of the best (and most fun) ways to get customers interacting with your social media sites around Valentine’s Day is to run a Cutest Couple contest. This type of contest gives couples the chance to do a little bit of bragging, which (let’s face it) is something most people don’t have a problem doing!
Prompt fans to share a photo of themselves and significant others for the contest. Ask that they provide a few details about their relationship (how they met, how long they’ve been together, etc.). Then let the voting begin! The photo with the most overall votes by a certain date will be the winner. Reward the winner with a Valentine’s Day dinner for two.
If you plan on running this type of contest, you might want to start it as soon as possible. This way, you allow more time for contestants to get their friends and family to vote for their photos, in turn drawing more people to your Facebook page!
To see this type of contest in action on Facebook, check out the Shaffer Services ‘Cutest Couple‘ contest. When Shaffer Services launched their Cutest Couple contest on January 14, they had 904 fans. They now have 26 entries and 1,300+ Facebook fans with only a few more weeks to go until the big day.
Valentine’s Day Giveaways
Get your Twitter followers ready for Valentine’s Day with some fun giveaways. In the weeks leading up to the big day, tweet random contests that your followers can easily participate in. Asking your followers to “Retweet for a chance to win …” is a simple way to get people involved. With the click of one link (the Retweet link), your followers are broadcasting your message to their followers.
You can also make sure you’re front of mind by sharing Valentine’s fun facts and trivia! Include a relevant hashtag that your customers can follow, like #ValentinesDay. Send out 10-15 trivia tweets on the 14th to get your followers excited for that evening. You can even start early and send one each day leading up to Valentine’s Day. It’s never too soon to make your bar or restaurant an option for someone on Valentine’s Day!
Check-In Deals for Couples
Give the couples who waited last minute (as in, day of) to make Valentine’s Day plans a reason to choose your establishment for the evening. Create special Facebook or Foursquare check in deals for anyone who dines with you on the evening of Valentine’s Day.
Create specials that are specific to couples, like “Buy One Entree, Get the Second Half Off” or “Buy Two Entrees, Get a Free Dessert to Share.” Only make these specials available for the night of Valentine’s Day.
How Will You Build Hype?
There is no shortage of ways to incorporate Valentine’s Day related content into your social media strategy. How will your bar or restaurant be using social media around Valentine’s Day? Leave a comment below and let us know!