October 26, 2016 Buzztime Tablets Turn Playtime for Guests, Into Pay Time for You
The magic of Buzztime is simple. Guests have a blast playing games, and you benefit from turbocharged check averages because Buzztime players spend $5 more per gaming session.* So, put a Buzztime Tablet in the hands of every guest! It seems obvious, but our statistics show lost opportunities for players (and venue profitability):
- 21% said their server never offered them a device
- 17% said they never saw the device when they were in the restaurant/bar
- 15% said the device wasn’t on the table
Gather your front-of-the-house staff for the shortest meeting of their career. Tell them to ask any empty-handed guest…Would you like a Buzztime Tablet? Then, deploy these 3 strategies:
Tip #1: Put it All Out on the Table
Of the 3,000 bars and restaurants that carry Buzztime, the most profitable venues place Buzztime Tablets on every table – instead of leaving them in charging stations. After putting tablets on tables, these locations saw:
- 138% increase in engagement
- 88% increase in gameplay
- 34% increase in registered players
Let’s zoom in on that 34% increase in registered players. Once a player registers, Buzztime sends emails, alerts, and offers designed to push them back to your place. Go a step further, and instruct servers to help guests register.
Tip #2: The Host Handoff
Prefer to start the fun, faster? Ask your host/s to give each guest a tablet upon arrival. This is a smart tactic if your venue has wait times over 10 minutes. That way, wait time for a table becomes game time for guests!
Tip #3: From Bartenders to Tablet Tenders
Bars are big Buzztime play zones – especially for solo patrons. Buzztime’s live, interactive games like Hold ‘Em Poker (LINK) and Jackpot Trivia™ (LINK) bring bar guests together for real-time competition on Buzztime Tablets and TVs. Ask bartenders to place tablets out at the bar and show guests how to start playing. If bartenders don’t engage with guests, not only will patrons miss out – they might feel left out or not as important as other guests. Bruce S. described his disappointing experience at a Buzztime location (we’re not naming names!):
“I didn’t know [the tablet] was there. I happened to look over and see one at another table. There were a couple [of tablets] at the bar with other people, but the bartender didn’t mention it.”
Tablet Psychology 101
Guests are just that…guests in your bar or restaurant. They may be hesitant to grab a Buzztime Tablet without an invitation. In a recent study, 72% of our players reported that they had to ask for a Buzztime Tablet from a server or get the device themselves. Instead, be proactive: put Buzztime Tablets in their hands! Make it comfortable, welcoming, and easy for guests to play Buzztime – and you’ll be rewarded with happier guests and higher profits.
*2008 Independent Arbitron Study. Actual results may vary.