Hospitality Technology: Buzztime Teams with Fandango for Interactive Restaurant Promo
Source: Hospitality Technology
Buzztime, an omni-channel advertising, interactive entertainment, and dining technology for bars and restaurants, is working with Fandango on an interactive promotion designed to reward trivia-playing movie fans. The promo aims to drive repeat visits to the over 2,500 hospitality venue partners, such as bars and restaurants, equipped with Buzztime’s digital entertainment platform.
The Fandango Cinema Trivia promotion will reward players with a pair of free Fandango movie tickets* when they play a special Fandango-branded movie trivia game in a Buzztime-equipped venue at least two times in any 30-day period between May 2 and June 20, 2016. The game will be held from 5:00 – 5:30 pm PST on Mondays during the promotional period in every Buzztime location. Fandango game promos will be featured on dedicated Buzztime digital out-of-home (DooH) screens positioned throughout the venues and on Buzztime tablets. Players only need to participate in the movie trivia game and do not need to win or reach any particular score to earn the Fandango movie tickets*.
Buzztime is handling all of the technical and back-end components of the promotion for its venue partners. The company will reach out to its database of Buzztime players to generate awareness and interest in visiting these Buzztime-equipped venues to participate in the promo. Teaser ads ran in these locations from mid-April through the start of the promotion on May 2. Participants who meet the requirements will receive instructions on how to receive and redeem their Fandango movie tickets* after competing in the trivia contest for a 2nd time within the 30-day promotional period.
* ($7.50 each, up to $15 total value). Full offer terms: https://www.buzztime.com/fandango