July 31, 2018 NTN Buzztime Kicks Off New Series of Original Arcade Games; Increasing Revenue and Customer Dwell Time for 2,700+ Buzztime Locations
CARLSBAD, Calif., July 31, 2018— NTN Buzztime, Inc. (NYSE American: NTN) is rolling out a new series of self-published digital arcade games on Buzztime touchscreen tablets at over 2,700 locations. The first title, Buzztime Soccer, launched on June 1st alongside a $2,000 sweepstakes (20 players won $100 each). Players entered by registering, then playing a round of Buzztime Soccer. Through the first week of July, there were over a half-million gaming sessions and the average time spent playing was about an hour (55 minutes).
“Our goal is to create entertaining, engaging games for players that add value to their visit at Buzztime locations. By driving player engagement, we’re increasing dwell time – giving our customer locations an opportunity to generate more revenue. Games like Buzztime Soccer are a win-win: benefiting the businesses we serve and the Buzztime network of over 10 million registered players,” said Ram Krishnan, NTN Buzztime CEO.
Buzztime Soccer joins an existing lineup of games in the digital arcade, which are all available in-venue for on-demand gameplay. By self-publishing arcade games, Buzztime gains more control over each game’s design – and can optimize the experience for players and customer locations. Games like Buzztime Soccer have been customized to incorporate leaderboard challenges, competitive multi-player modes and advertising opportunities.
“Above all, Buzztime entertainment is dynamic. It’s a fresh experience that keeps players excited and coming into Buzztime locations to see what’s new. Trivia questions are added daily, interactive competitions and sweepstakes are announced regularly, and we’ll publish new arcade games at an improved pace over the next year,” added Krishnan.
“Our arcade game rollout is already generating results by driving usage and dwell time, underscoring Buzztime’s position as the in-venue entertainment industry leader. We expect demand and market opportunities for our product to increase as further arcade titles are released. This will open up a number of licensing opportunities and new markets, making this development a highly leverageable endeavor,” concluded Krishnan.
Buzztime will continue to roll out additional self-published arcade games throughout 2018 and into 2019.
This release contains forward-looking statements that reflect management’s current views of future events and operations, including statements regarding the value of our product to our customers and their guests, player engagement, and future plans for our product and promotional activities. These risks and uncertainties include the risks of unsuccessful execution or launch of products, platforms or brands, risks associated with customer retention and growth plans, the impact of alternative entertainment options and technologies and competitive products, brands, technologies and pricing, adverse economic conditions, the regulatory environment and changes in the law, failure of customer and/or player acceptance or demand for new or existing products, lower market acceptance or appeal of both existing and new products and services by particular demographic groups or audiences as a whole, and technical problems or outages. Please see NTN Buzztime, Inc.’s recent filings with the Securities and Exchange Commission for information about these and other risks that may affect the Company. All forward-looking statements included in this release are based on information available to us on the date hereof. These statements speak only as of the date hereof and NTN Buzztime, Inc. does not undertake to publicly update or revise any of its forward-looking statements, even if experience or future changes show that the indicated results or events will not be realized.
Buzztime (NYSE American: NTN) delivers interactive entertainment and innovative technology, including performance analytics and secure payment with Europay, MasterCard® and Visa® (EMV) chip card readers or with near-field communication (NFC) technology to accept Apple, Android and Samsung Pay. Most frequently used in bars and restaurants in North America, the Buzztime tablets and technology offer engaging solutions to establishments that have guests who experience dwell time, such as casinos, senior living, car dealerships and more. Casual dining venues license Buzztime’s customizable solution to differentiate themselves via competitive fun by offering guests trivia, card, sports and arcade games, customized menus and self-service dining features. Buzztime’s platform improves operating efficiencies, creates connections among the players and venues, and amplifies guests’ positive experiences. The Buzztime platform has also been recently resold and the content licensed for other businesses serving other markets. For more information, please visit https://www.buzztime.com or follow us on Facebook or Twitter @buzztime.