January 18, 2019 NTN Buzztime’s “Trivia for Cash” Competition Delivers Results, Increasing Gameplay by 125%, Event Extended Through January
CARLSBAD, Calif., January 18, 2019 – On Saturday, December 1st, NTN Buzztime, Inc. (NYSE American: NTN) launched its biggest trivia competition yet: Trivia for Cash. On Saturday and Tuesday evenings in December, registered Buzztime players competed in 30-minute games of Countdown trivia – each worth $1,000.
The competition tapped the Buzztime Nation of 10 million players and delivered results for its over 2,600 locations. In December 2018, gameplay increased by 102% on Saturdays and 125% on Tuesdays, as compared to Tuesdays and Saturdays in all of 2018.
“We launched Trivia for Cash and achieved a trifecta of objectives: engaged existing players, attracted new ones, and boosted business at our partner locations. As this exciting competition moved the needle on all three fronts, we’ve launched a similar promotion for January: Sunday Funday,” said Ram Krishnan, NTN Buzztime CEO.
The Sunday Funday: Trivia for Cash competition challenges registered players to compete for $1,000 in a 30-minute round of Topix Trivia – every Sunday in January at 8:30 pm ET/ 5:30 pm PT.
The Trivia for Cash competition format has proven successful because it’s the ultimate challenge for trivia players. They can test their trivia skills against players across the bar – and across the nation – with the very best competitors taking home the $1,000 prize. In order to compete, players must first register to join the Buzztime Nation. Therefore, Trivia for Cash also serves to expand the local Buzztime community at each of the 2,600 locations.
Because of the overall increase in gameplay, Buzztime’s digital-out-of-home (DOOH) advertising partners are also benefiting from a lift in impressions. Their branding messages are being seen more frequently, by more players on 15,000 screens and 65,000 Buzztime gaming tablets when players are excited and engaged in the competition.
“As 2019 gets underway, we’re already building on the proven success of Trivia for Cash. Our current competition, Sunday Funday, leverages our existing skill-based game format. Our plan is to continue rolling out competitions, sweepstakes, and other exciting events throughout the year to benefit our company, partner locations, and loyal player base,” concluded Krishnan.
This release contains forward-looking statements that reflect management’s current views of future events and operations, including statements regarding the value of our product to our customers and their guests, player engagement, promotions and prizing, and partner branding opportunities. These risks and uncertainties include the risks of unsuccessful execution or launch of products, platforms or brands, risks associated with customer retention and growth plans, the impact of alternative entertainment options and technologies and competitive products, brands, technologies and pricing, adverse economic conditions, the regulatory environment and changes in the law, failure of customer and/or player acceptance or demand for new or existing products, lower market acceptance or appeal of both existing and new products and services by particular demographic groups or audiences as a whole, and technical problems or outages. Please see NTN Buzztime, Inc.’s recent filings with the Securities and Exchange Commission for information about these and other risks that may affect the Company. All forward-looking statements included in this release are based on information available to us on the date hereof. These statements speak only as of the date hereof and NTN Buzztime, Inc. does not undertake to publicly update or revise any of its forward-looking statements, even if experience or future changes show that the indicated results or events will not be realized.
Buzztime (NYSE American: NTN) delivers interactive entertainment and innovative technology, including performance analytics and secure payment with Europay, MasterCard® and Visa® (EMV) chip card readers or with near-field communication (NFC) technology to accept Apple, Android and Samsung Pay. Most frequently used in bars and restaurants in North America, the Buzztime tablets and technology offer engaging solutions to establishments that have guests who experience dwell time, such as casinos, senior living, and more. Casual dining venues license Buzztime’s customizable solution to differentiate themselves via competitive fun by offering guests trivia, card, sports and arcade games, customized menus and self-service dining features. Buzztime’s platform improves operating efficiencies, creates connections among the players and venues, and amplifies guests’ positive experiences. The Buzztime platform has also been recently resold and the content licensed for other businesses serving other markets. For more information, please visit https://www.buzztime.com or follow us on Facebook or Twitter @buzztime.