Third-Party Nielsen Data Underscores the Advertising Power and Performance of the NTN Buzztime DOOH Network, Ranked #8 in North America in Impressions
CARLSBAD, Calif., August 7, 2019, — NTN Buzztime, Inc. (NYSE American: NTN) presented the findings from a third-party survey conducted in March 2019 by Nielsen On Location, which measures audience metrics for digital-out-of-home (DOOH) video broadcasts.
The survey results prove that Buzztime provides unparalleled reach and engagement for advertisers on its network, which is broadcast on over 12,000 TV and 65,000 tablet screens at over 2,600 venues in North America. Nielsen estimates that the Buzztime DOOH network delivers over 93.5 million gross minute impressions per month, per advertiser. Based on gross impressions, Buzztime is the #8 DOOH video network in America.
“The research by Nielsen highlights the power of our DOOH network to deliver exceptional results for advertisers. Not only is their brand message seen over 93 million times per month, those impressions occur at a pivotal, powerful touchpoint: when people are deeply engaged in Buzztime’s interactive entertainment, trivia, and games. This means that advertisers can make an impactful, one-on-one connection with the viewer,” said Ram Krishnan, NTN Buzztime CEO.
Another key value point for advertisers revealed in the Nielsen data is the extremely high visibility of the Buzztime DOOH network: 76% of patrons within a venue watch Buzztime programming. This proves the ability of the network to hold audience attention, even in busy bars and restaurants.
In addition, the average dwell time of a Buzztime player is 74 minutes, so advertisers are utilizing the network’s platform to deliver a high frequency of impressions per viewer.
“As Buzztime explores additional vertical markets, the strength of our DOOH network is a key growth opportunity for our company. At the same time, we’re making the Buzztime network even more accessible to new advertising partners by leveraging the trend of programmatic ad buying. Buzztime has a significant presence on many of the leading advertising exchange platforms, where top brands are purchasing DOOH,” added Krishnan.
Buzztime is well-positioned to capitalize on the exponential growth of the DOOH industry as a whole. According to the Global Digital Signage Market Report, released by Market Reports in April 2019, DOOH is predicted to grow at a CAGR of 6.73% rate through 2022. As advertisers increasingly turn to DOOH to engage with their target audiences, Buzztime is poised to deliver a strong ROI to advertisers across its robust network.
This release contains forward-looking statements that reflect management’s current views of future events and operations, including statements regarding third party marketing research, our DOOH network and its growth, the value of our DOOH network to our advertising partners, new vertical markets, and returns on investment for us and our partners. These risks and uncertainties include the risks of unsuccessful execution or launch of products, platforms or brands, risks associated with customer retention and growth plans, the impact of alternative technologies and competitive products, brands, technologies and pricing, adverse economic conditions, the regulatory environment and changes in the law, failure of customer acceptance or demand for new or existing products, lower market acceptance or appeal of both existing and new products and services by particular demographic groups or audiences as a whole, termination of partnership and contractual relationships and technical problems or outages. Please see NTN Buzztime, Inc.’s recent filings with the Securities and Exchange Commission for information about these and other risks that may affect the Company. All forward-looking statements included in this release are based on information available to us on the date hereof. These statements speak only as of the date hereof and NTN Buzztime, Inc. does not undertake to publicly update or revise any of its forward-looking statements, even if experience or future changes show that the indicated results or events will not be realized.
Buzztime (NYSE American: NTN) delivers interactive entertainment and innovative technology that helps its customers acquire, engage and retain its patrons. Most frequently used in bars and restaurants in North America, the Buzztime tablets, mobile app and technology offer engaging solutions to establishments that have guests who experience dwell time, such as casinos, senior living, and more. Casual dining venues license Buzztime’s customizable solution to differentiate themselves via competitive fun by offering guests trivia, card, sports and arcade games. Buzztime’s platform creates connections among the players and venues and amplifies guests’ positive experiences. Buzztime’s in-venue TV network creates one of the largest digital out of home ad audiences in the US and Canada. Buzztime games have also been recently licensed by other businesses serving other markets. For more information, please visit http://www.buzztime.com or follow us on Facebook or Twitter@buzztime.
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