Nation’s Restaurant News: Trivia game programs help boost repeat traffic, check averages


“‘We feel like it’s helped with frequency,’ said Diana Switzer, division sales manager for the Northern division of Hooters of America. ‘Just having it available is a positive — not necessarily because people that come in for trivia are a core group, but people that do are coming in two or three times a week to play along with a Playmaker.'”

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Nov 19, 2012

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