CARLSBAD, Calif. March 28, 2016 — BARÚ Advertising, an independent, cross-cultural marketing/media agency is partnering with Buzztime (NYSE MKT: NTN), a leader in omni-channel advertising, interactive entertainment, and innovative dining technology for bars and restaurants in North America. The interactive campaign by Buzztime will help drive viewers to tune into “Lopez”, a new George Lopez comedy series premiering on March 30 at 10 pm ET on TV Land and will be promoted at Buffalo Wild Wings restaurant locations throughout Los Angeles, New York, Chicago, Miami and Dallas.
“As part of our integrated campaign, we wanted to leverage the timing of our premiere with the excitement around the college basketball playoffs. We knew that Buffalo Wild Wings would be a hugely popular destination to capture our target audience, notes Elizabeth Barrutia, CEO of BARÚ. “Buzztime is proving to be a key partner to help us drive engagement and tune in within multicultural communities.”
The partnership will leverage several channels to reach patrons in Buffalo Wild Wings locations. “Lopez” promos will be shown on the dedicated Buzztime digital out of home (DooH) screens positioned throughout the venues. A short “Lopez” promo will run every time a Buzztime tablet is first touched, which can amount to a sizeable amount of impression considering Buzztime tablets host nearly 10 million interactive game sessions every month in the United States. Branding for the “Lopez” show will also be integrated into Jackpot Trivia, Buzztime’s most popular game, which pits patrons in each restaurant against each other in a fun, real-time, interactive trivia contest played on the tablets. A “Lopez”-themed welcome screen will precede each Jackpot Trivia session on every tablet plus interstitial trivia-challenges will be implemented throughout the Jackpot Trivia experience. The promotion runs now through April 10th.
“Buzztime has created and built up a network that provides a direct pipeline to interact with consumers at restaurants and bars across the country,” states Erik Evans, vice president of enterprise enablement of Buzztime. “The college basketball playoffs draw large crowds into Buffalo Wild Wings which will broaden awareness for the Lopez TV Land show and create a memorable experience for consumers.”
Other recent interactive marketing integrations by Buzztime include working with brands such as Miller/Coors, Sony Pictures, Lyft, and Dr Pepper.
“Lopez” premieres on TV Land at 10pm/9c on March 30. The half hour comedy stars comedian and actor George Lopez as he struggles to navigate race, class, and celebrity.
This release contains forward-looking statements, which reflect management’s current views of future events and operations, including but not limited to statements about our consumer engagement, product performance and promotional activities. These statements are based on current expectations and assumptions that are subject to risks and uncertainties that could cause actual results to differ materially. These risks and uncertainties include, but are not limited to, the risks of unsuccessful execution or launch of products, platforms and brands, the impact of competitive products, brands, technologies and pricing, adverse economic conditions, the regulatory environment, and the failure of customer and/or restaurant adoption or demand for new or existing products. Please see NTN Buzztime, Inc.’s recent filings with the Securities and Exchange Commission for information about these and other risks that may affect the Company. All forward-looking statements included in this release are based on information available to us on the date hereof. These statements speak only as of the date hereof, and NTN Buzztime, Inc. does not undertake to publicly update or revise any of its forward-looking statements, even if experience or future changes show that the indicated results or events will not be realized.
Buzztime (NYSE MKT: NTN) delivers interactive entertainment and innovative dining technology to bars and restaurants in North America. Venues license Buzztime’s customizable solution to differentiate themselves via competitive fun by offering guests trivia, card, sports and arcade games, nationwide competitions, personalized menus and self-service dining features. Buzztime’s platform improves operating efficiencies, creates connections among the players and venues, and amplifies guests’ positive experiences. Founded in 1984, Buzztime has accumulated over 9 million player registrations and over 115 million games were played in 2015 alone. For more information, please visit https://www.buzztime.com or follow us on Facebook or Twitter @buzztime.
BARÚ is an independent cross-cultural agency that is reshaping the future of marketing + media. Founded in 2007 and headquartered in Los Angeles, BARÚ understands the balance and mix that is needed drive engagement and build meaningful connections with multicultural communities. Fortune 500 companies like The Walt Disney Studios, NBC Universal and Viacom come to BARU for their best practices in marketing and media strategies and execution. For more information, visit baruadvertising.com.