NTN Buzztime, Inc. (NYSE American: NTN) recently launched a Michigan State Lottery advertising campaign across the Buzztime digital-out-of-home (DOOH) network in Michigan to promote its Club Keno game. The campaign includes video advertisements as well as a fully branded Michigan State Lottery Club Keno trivia game.
Buzztime is one of the few DOOH networks to offer engaging advertising experiences, seamlessly integrated into the overall player experience. The custom-built branded trivia games provide an unparalleled opportunity for brands to establish one-on-one connections with thousands of players.
“We’re thrilled to partner with the Michigan State Lottery, empowering the brand to reach customers when they’re fully engaged and focused with our DOOH network. Buzztime’s content is broadcast on TVs and tablets at restaurants, and other venues nationwide, reaching captive audiences at a fraction of the cost when compared to the growing expenses associated with cable TV advertising. Michigan State Lottery recognized these key benefits and took action to launch their campaign with us,” said Allen Wolff, NTN Buzztime Interim CEO.
Within the Buzztime network, advertisers can specify designated market area (DMA) and even pinpoint Buzztime locations within a DMA – as well as which day and daypart they’d like ads to run. The Michigan State Lottery targeted ads and the custom-branded trivia game to run within Midwestern DMAs including Detroit, Lansing, and Toledo.
With a registered player base of over 11 million, Buzztime continues to grow its audience in both size and engagement levels. For example, the average dwell time of a patron near Buzztime screens is 74 minutes*, providing advertisers like the Michigan Lottery with ample time to make a lasting brand impression and drive immediate action, such as playing the Club Keno Game.
“Earlier this year, we expanded the access to our network by integrating into a programmatic ad buying platform. Initial interest is exceptional and revenue is growing faster than we anticipated. All of this validates our vision and that the Buzztime DOOH network has a valuable and attractive audience,” concluded Wolff.
*Based on data from the 2019 Nielsen On-Location Survey.
This release contains forward-looking statements that reflect management’s current views of future events and operations, including statements regarding the value of the Company’s out-of-home network, its audience size and the related value to advertisers. These risks and uncertainties include the risks of unsuccessful execution or launch of products, platforms or brands, risks associated with customer retention and growth plans, the impact of alternative entertainment options and technologies and competitive products, brands, technologies and pricing, adverse economic conditions, the regulatory environment and changes in the law, failure of customer and/or player acceptance or demand for new or existing products, lower market acceptance or appeal of both existing and new products and services by particular demographic groups or audiences as a whole, termination of partnership and contractual relationships and technical problems or outages. Please see NTN Buzztime, Inc.’s recent filings with the Securities and Exchange Commission for information about these and other risks that may affect the Company. All forward-looking statements included in this release are based on information available to us on the date hereof. These statements speak only as of the date hereof and NTN Buzztime, Inc. does not undertake to publicly update or revise any of its forward-looking statements, even if experience or future changes show that the indicated results or events will not be realized.