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Buzztime - Business Bar Trivia by Buzztime

You don’t have to be an expert in viticulture or winemaking to build a terrific wine list for your bar or restaurant. Wine lists are becoming a staple even in more casual restaurants with traditional American “grub” menus. Whether or not you cater to a more upscale clientele, if you have a bar in your location, seriously consider creating your own wine list. It illuminates the forethought and follow-through in your restaurant management, and is great for enticing older and more affluent crowds. Follow these tips to create a wine list that sells repeatedly and scores with regulars and first-time visitors alike.
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First, secure a reliable and relatively affordable wine purveyor whose inventory includes the regions and types of wines you wish to incorporate. Not sure exactly what you’re hoping to accomplish with your wine menu? Bring in your chef and sommelier to discuss what your wine menu should look like. Wine selections should match and accentuate your pre-existing menu and restaurant themes and strengths. Once you’ve secured a general feel, shopping around for suppliers is top priority to keep costs down. Consult with trusted peers in the business to see whom they use.

The selection process for the brands and specific wines you select should be guided by versatility and pairability. Ultimately, you should offer at least a few varieties of each major type of wine relative to your wine menu size. You’ll need dry whites, earthy reds, fruity opulent wines, and more. In addition, the purpose of a wine list is to increase sales and the overall dining experience for your customers. Work with your chef to choose wines that compliment your signature dishes with the greatest margin of profit.

Your restaurant management strategy should be to facilitate choices for your patrons without overwhelming them. If you’re running a sports bar or local pub, don’t needlessly bog down your wine list with too many options. This will eat at your sales by increasing inventory costs, and will frustrate indecisive customers. Keep your wine list meticulous and breezily straightforward. Simple descriptions are all that’s needed. A customer shouldn’t spend more than a minute or two selecting wine. Keep these tips in mind to increase revenue with a knockout wine menu.